Privacy policy

This notice explains why Xscore collects information concerning the users of the platforms, what type of information we collect and how we use that information. This Privacy Notice applies to any such information collected via any platform which displays it (or a link to it).

What data we collect

When a user interacts with any of the platforms, Xscore may collect certain data about that user. This data falls into 2 broad categories: (1) data about a user themselves, which the user gives us; and (2) data about the user, or the way a user interacts with the platforms or Services.

We collect the following User Information in accordance with applicable law:

information that users provide to us, directly or via a third-party registration service for the purpose of registering with us or our group companies;
information users provide to us when users interact with our customer service team;
information from a user's social media profile to populate their profile on our platforms, and where the users chooses to register with us using their social media login(s);
information users provide relating to reviews or ratings, favourite sports, tournaments, teams, events or personalities, and/or other subjects of interest to sports fans.
information about user interactions with our platforms, and any direct communications the user receives from us (such as emails);
device IDs or unique identifiers, location data, device and software characteristics (such as type and configuration), connection information, statistics on page views, referral URLs, ad data, website and app navigation, IP address and standard web log information;
the language choices made by users in relation to their use of the Service, which may include information relating to their location when using the Service;
the details of any third-party digital property (such as a website) that referred or linked a user to the platforms, together with information about how a user interacted with any online and email marketing campaigns related to the Service;
information about how users behave on our platforms (such as the type of content they view, how frequently, at what times etc).

We may also collect personal information from a variety of third-party sources. These include social networks (subject to the user's privacy settings and the privacy policy of the social network, and adopting a “two-click” solution where required), service providers which allow us to verify, enhance or supplement the User Information collected on our platforms, and business partners to whom we are offering a service.

How we use the data we collect

We use the User Information for three main purposes: (1) to operate and improve the platforms and to ensure that we can provide the Services; (2) to optimise the content on the platforms; and (3) send marketing and show advertising to our users.

More specifically, we will use the User Information to do one or more of the following things:

provide our commercial partners with information about users' use of co-branded services, including historical use data;
comply with any legal or regulatory requirements and otherwise to any respond to any relevant regulator or competent authority as required by law;
understand user trends and patterns; and
recommend goods, services or promotions which may be of interest to the user or contact users in order to conduct market research (with the consent of the user, where necessary). For these purposes, we will create a profile about your interests and preferences which will enable us to increase our advertising and communication relevance;
deal with enquiries and complaints;
send out email alerts, text messages notifications or device notifications in relation to our Service;
send notices and invoices to users, and collect payments from them;
provide the Service requested by the user;
prevent, detect and investigate potentially prohibited or illegal activities, including fraud, cheating, and money laundering and enforce our terms;
to notify users about changes to our Service;
administer our platforms;
improving the browsing experience by personalizing the Service to the user;

The digital sports media platforms we operate are designed to attract as many users as possible. In our case, our users are typically sports fans or interested in sports news and other sports-related content. The creation of this content, and the work that goes into ensuring that the platforms continue to be class-leading digital sports destinations, are funded by advertising revenues which we receive as a result of showing users advertising or other sponsored or branded content on the platforms. We have a legitimate interest in ensuring that we deliver this advertising in a responsible way, and in allowing us to deliver it to the users most likely to be interested in it, and in doing so we employ User Information, such as the user's location, how the user engages with the platforms and the content that the user views.

More specifically, in relation to advertising:

we will not employ User Information to make qualitative judgments about individual users, nor make automated decisions in relation to users which could have a significant or legal effect on them, nor will we knowingly engage any third-party to do so.
we employ User Information to select and deliver advertising that appears on our platforms, and to allow third-parties (such as ad servers) to do this on our behalf;
we employ User Information to select and deliver advertising to users based on the way the user has interacted with our platforms, and to share that information with third-parties to allow them to do so;

Cookies

Much of the User Information that we collect, and most of the information we employ in connection with advertising, is obtained via the use of cookies and similar technologies. Cookies are usually a string of numbers and/or letters that a website transfers to a User's hard drive. Similar technologies include pixel tags and web storage and other technologies, and we refer to all these things as “cookies” in this section. The cookies enable the platforms to "remember" you, either for the duration of your visit (session cookies) or for repeat visits (persistent cookies).

On this platform, we use the following types of cookies:

Strictly necessary cookies - These cookies are essential to enable the user to navigate around the platform securely and to provide the user with Services they have specifically requested.
Functionality cookies - These cookies enhance the functionality of the platforms by storing user preferences. For instance, they can remember your name and location, if you provide this information and the types of content you are interested in.
Performance cookies - These cookies improve the performance of the platforms. For instance, they help pages load quicker.
Analytics cookies - We may use third party analytics services such as Google Analytics and others. Your IP address and other information will be collected by automated means to evaluate your use of the website, compile reports on website activity, identify user patterns and provide related services. For more information about how Google Analytics uses your information please click here. In addition, authentication and tracking logs will be used to compile user statistics.
Targeting/advertising - These cookies help us serving of relevant advertisements and implement frequency capping procedures.

These types of cookies may also be placed on the platform by our business partners or service providers.

If you register with us or if you continue to use our platforms, you agree to our use of cookies. In some cases, when you arrive on our platform a pop-up message will appear asking for your consent to place advertising cookies on your device as required by applicable law. In order to provide your consent, please click ‘OK’. Once your consent has been provided, this message will not appear again when you revisit, unless you delete cookies via your browser settings or otherwise.

Most web browsers automatically accept cookies, but if you prefer, you can change your browser to prevent that, or opt-out as explained below. You may not be able to take full advantage of our platforms or use certain functions if you disable cookies.

Disclosure of User Information

We may share User Information with any member of the Xscore where this is necessary for business administration purposes in accordance with applicable law. We may also allow other members of the Xscore group to contact users with relevant offers, competitions and latest news (where they have consented to doing so, if required by applicable laws).

We may also share User Information with selected third parties including:

if we decide to sell the business operating the Service or it is integrated with another business, we may disclose User Information to our advisers and any prospective buyer’s advisers as well as to the new owners of the business.
if we are under a duty to disclose or share a user's personal information in order to comply with any legal obligation, or in order to enforce or apply our terms;
analytics and search engine providers that assist us in the improvement and optimisation of the platforms.
in order to prevent fraud, cheating and money laundering we may disclose User Information and betting and gaming history to third parties including, but not limited to, any relevant regulator, gaming and sporting bodies, financial institutions and law enforcement agencies or any other body that deals with the investigation of alleged offences.
business partners, suppliers and sub-contractors in connection with providing Services to our users.
advertisers and advertising networks that require the data to select and serve relevant adverts to the user.

Where relevant, we will disclose User Information and anonymized information associated with a user's use of and interaction with the platforms to the partner on whose behalf we operate that platform, for the purposes of marketing and advertising, and to promote their own products and services.

Your right to opt-out

If you would like us to stop sending you marketing communications you may use the opt-out link here, the unsubscribe link in our marketing communications or by amending your App settings. Although we encourage you to use the opt-out link and App settings because it is automated, you may also contact us here.

If you, or another user of your device, wish to withdraw your cookies consent at any time, you have the ability to accept or decline cookies by modifying your browser setting. You may also go to www.allaboutcookies.org or www.youronlinechoices.eu if you are in Europe, or to www.aboutads.info/choices if you are anywhere else for instructions on how to disable cookies. You may opt-out from Google Analytics here. In some instances, when you opt-out, a new cookie (Opt-Out-Cookie) is placed in your web browser. This tells the third party provider to cease data collection from your browser and prevents advertisements from being delivered to you.

Security

We understand that the security of your User Information is important to you. When handling User Information, security is paramount and we seek to ensure that User Information is protected through appropriate technical and organisational measures.

We use reasonable administrative, logical and physical controls, including password protection, to safeguard your User Information against loss, theft and unauthorised access, use or modification. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your User Information in accordance with applicable law, we cannot guarantee the security of your User Information.

Parents and guardians

Our platforms are not directly intended for children and should not be used by them unless supervised by a parent or guardian.

Contact

Email: [email protected]

Changes

We reserve the right to change the practices described in this Privacy Notice at any time by posting an updated Privacy Notice. Please check here periodically. If we amend this notice, your continued use of our platforms will amount to your acknowledgement of the amended notice.

Your rights

Data subjects may ask us for a copy of their information, to correct it, erase it or to transfer it to other organisations at their request. Data subjects also have rights to object to some processing including profiling and, where we have asked for their consent to process the data subject’s data, to withdraw this consent.

Please use the contact information set out in our Contact section above. We will aim to acknowledge your enquiries within 72 hours and respond within one month, unless otherwise required by law.